Morf water purificationMorf 2nd decade in Sewage Treatment Plant

 

Our Future

MORF is gradually expanding its product portfolio and bolstering its expertise in the execution of very large water treatment systems. Presently, a major portion of our revenues are coming from residential and institutional segments. We are already in the process of rapidly scaling up our presence in these segments in all the states we operate.

However, our presence in the industrial segment is quite insignificant. Our objective is to streamline our industrial marketing activities which are lagging behind and by 2014, we should be a dominant player in all the three segments namely residential, institutional and industrial segments in South India.

The market for domestic offline and online water purifiers (Non-RO) is expanding on an unprecedented pace. Currently, this segment is dominated by a few national players. MORF will be shortly launching state-of-the-art and competitively priced domestic water purifiers. These products will help us reach out to the pyramid bottom. By 2014, MORF should have a significant market share in this segment.

Reducing usage of fresh water and recycling of waste water have been steadily gaining momentum in the face of rapidly depleting water resources. This presents a potential business opportunity and a future growth area. MORF wants to establish a firm foothold in sewage / sullage / kitchen effluent treatment and recycling industry. Our R & D personnel are working on a break-through technology which is energy-efficient, chemical-free and cost-effective with shorter HRT cycles.


Our Next Foray

MORF has identified SOLAR and AIR PURIFICATION as potential future growth areas. Our R & D personnel have already commenced their endeavours in this direction. Our next foray is into cutting-edge SOLAR and AIR PURIFICATION PRODUCTS for domestic, institutional and industrial segments.


Collaborative Endeavours

MORF seeks to expand and explore newer vistas of learning, growth and performance through new alliances, joint ventures, technology transfers, global sourcing and indigeneous research.


Trust is the key to future

At MORF, we firmly believe that trust is the key to success. Trust reposed on us by all our stakeholders has brought us this far. We shall continue to remain a highly ethical organization, guided by our stated principles (CoBE) which shall catapult us in to a leadership position as a VALUE BRAND.


MORF pledges to be a VALUE BRAND and an acclaimed national player in the Health and Environmental (H & E) product segments by 2017.

ISO certified Sewage Treatment Plant Manufacturers

Crisil rated water treatment company in India

Winner of Water Treatment

Winner of Unesco water digest award

Winner of Unesco water digest award

Best value OEM award winner

Innovative value added service in Reverse Osmosis System

Qualified water purifier

Morf users across south India