Morf water purificationMorf 2nd decade in Sewage Treatment Plant


Corporate Strategy

As a happening organization, MORF understands that our strategy - to realize our stated vision has to be flexible, dynamic and evolving through the times. The principal objective of our corporate strategy is to build MORF INDIA PRIVATE LIMITED in to a respected, valued, trusted and profitable organization with sustained growth.

Morf promised Water Softener

In line with this objective, we continually strategize to transform Brand MORF into an embodiment of cutting-edge technology, quality, modernity, engineering excellence, wholesome solutions, exceptional performance, outstanding customer service, innovation, high ethics and genuine love for humanity.

These core brand values, we earnestly believe, will help us achieve and sustain Maximum Customer Delight. The common thread of belief that the well-being of all our other stake holders revolve around the well-being of our customers firmly binds our organization.

While we are striving for organic growth, MORF is also looking for constructive avenues for rapid inorganic growth by way of acquisitions of niche players.

Our present strategy primarily stands on three key imperatives. Our Products, Our People and Our Processes. MORF judiciously invests in these three areas to retain our competitive edge. All our advertisements, marketing campaigns and other promotional activities revolve around these three vital elements.


ISO certified Sewage Treatment Plant Manufacturers

Crisil rated water treatment company in India

Winner of Water Treatment

Winner of Unesco water digest award

Winner of Unesco water digest award

Best value OEM award winner

Innovative value added service in Reverse Osmosis System

Qualified water purifier

Morf users across south India